In Falling 1934 hearing rushed through America asserting, that the leprous has been found, working at Chesterfield tissue factory in Richmond. Sales of Chesterfield cigarettes have sharply fallen as the smokers who are afraid of catching of terrible illness, switched to other marks.
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Liggett and Meyers Tobacco Company, manufacturer Chesterfields, repeatedly denied hearing, but it is vain. The company even took measures that the mayor of Richmond has made the statement assuring the public, that the Chesterfield factory has been investigated, and no leprous has found work there. Still sales continued to decrease.
The company suspected, that the hearing has been begun by one of its competitors. However, it never could prove it. It has offered the award for 25 000$ to any who could help to define to it a site of a source of hearing, but the source has not been found.
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The parallel hearing has assumed, that the hearing has been begun by the religious groups incited against smoking.
Full decade for the company was required at last to stir up hearing and for sales, completely to recover.